What is public relations?
Public relations helps an organization and its public adapt mutually to each other. Often, it is a term used to describe both a way of looking at an organization's performance and a program of activities.*

Why should I hire a consulting firm?

Today's executives need to rely on alternative outside counsel for either an objective evaluation or a specific program execution due to ever increasing duties and schedules.

What methods will be utilized?
Creating and disseminating the most effective message can range from a simple letter to the most complex multimedia program through various media outlets to targeted audiences.

How can I measure the effectiveness of the program?
Effectiveness can be measured in a variety of ways from a simple survey to compiling a press clipping system to tracking the number of hits on a web site.

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*Reprinted with permission from the Public Relations Society of America (www.prsa.org)

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